Did you really buy the right horsehair handmade mattress?
14 years of industry practitioners teach you how to choose handmade mattresses? Don't pay for the brand premium anymore!
In the minds of many people, handmade mattresses are synonymous with luxury. Most people highly recognize the pure handmade craftsmanship of handmade mattresses, which represents the spirit of one of the few craftsmen in contemporary times. It is also a reflection of the brand's superb production technology, and is the top luxury mattress production technology of many well-known international brands.
However, what many friends overlook is that expensive mattresses are not necessarily good, and this is also true for mattresses. Those who are not knowledgeable about the industry will not miss out on a single pitfall. Moreover, buying a counterfeit with poor quality handmade mattress can be very difficult to handle, as it not only costs a lot of money but also damages the waist, which is not worth the loss! Today, we will continue to help our friends save money and bid farewell to the intelligence tax on handmade mattresses!
Why are branded handmade mattresses worth millions?
1.Long history
Spring mattress is currently the mainstream type of mattress on the market, and it is also the oldest and most mature mattress category in terms of craftsmanship.High-end mattresses have gone through more than a hundred years of development. The second industrial revolution led European and American countries to enter the environment of emerging material manufacturing, and combined with traditional handicrafts, they created some proud technologies, such as manual buckle and tufting technology, which is only used in handmade mattresses.
2.Handmade buckle process production
The UK is the pioneer of this technology, and the famous first-class cabin of the Titanic cruise is equipped with luxury handmade mattresses which made using this type of manual buckle process. This technology requires a craftsman with at least 10 years of experience in making mattresses. They use steel needles and hemp thread to thread through the upper and lower surfaces of the mattress by hand, and then sew wool buttons. This process is called "manual pulling button tufting technology". This technology is the most crucial and final step in the production of pure handmade mattresses. Without using a single drop of glue, it is necessary to ensure that the internal stacking materials do not shift, and to ensure the accuracy of the hole positions, which requires extremely high craftsmanship from craftsmen!
3.Natural high-quality materials
In addition to high labor costs, material costs are also high. Some high-quality materials commonly used in handmade mattresses, such as horsehair and wool, are 100% natural animal and plant fiber materials. These materials, from production to harvesting and collection,processing to making finished products and putting them into mattresses, are carefully checked layer by layer, constantly surviving the fittest to ensure the high quality and comfort of pure natural filling materials.
4.Pursuing the Ultimate Brand Positioning
In addition to celebrities, political celebrities and royal aristocrats are also supporters of these top luxury brands. Most of them have a high desire for sleep quality and also possess top-notch consumer power. At the end of the day, what wealthy people buy is no longer a handmade mattress brand, but a symbol of status and status represented behind it.
Is it paying for the brand or paying for the demand? Why are big brands so expensive?
Trade information barriers. The development of domestic mattresses was relatively late. It was not until 1971 that Guangzhou Mattress Factory (predecessor of Suibao) produced the first spring mattress in China, and since then it has entered countless households. In the early years, there were very few foreign brand mattresses in China and they were priced too high. By introducing new products, prices were constantly raised. And those who pursue fashion and quality, those who get rich first, are more willing to spend more money on branded products. In short, it means not lacking money.
Another issue is that there are too many intermediaries, and for those well-known branded mattresses, the prices are naturally stacked layer by layer through mattress factories, brand companies, primary distributors, secondary distributors, and consumers. There are too many intermediate links, coupled with the overwhelming amount of advertising and promotion through various channels, all of which are paid for by the ultimate consumers.
Since handmade mattresses in Europe and America are expensive, can we consider Chinese handmade mattresses as substitutes? Of course, but the price range of Chinese handmade mattresses ranges from thousands to tens of thousands, making it very easy for ordinary people to step into pitfalls. How should we avoid pitfalls?
Inferior material quality
People search for handmade mattresses or horsetail hair mattresses, they also have seen thousands of handmade mattresses. Apart from the core springs being mass-produced by machines, which are not handmade springs, the core materials are not natural and scarce materials.
Horse hair is the thin and short hair on a horse's body, while horsetail hair, as the name suggests, is the thick and long hair on a horse's tail. The breathability and toughness of horse hair are not as good as that of horsetail hair.Horsetail hair is more fluffy, elastic, and breathable, resulting in better comfort when it used on mattresses.
Moreover, the collected horsetail hair cannot be directly used and needs to be manually processed to remove odors, clean, boil, screen, twist, heat, cool, store, and comb. The entire process is purely manual and does not require any chemical treatment or addition, which takes about 1-2 weeks. After processing and curling, the horsetail hair becomes stronger and more elastic, with almost no odor, and a more comfortable sleeping experience. These are all things that thousands of semi handmade mattresses or fake handmade mattresses cannot achieve! And these ordinary consumers cannot be distinguished by just a few product promotional images.
This is a real photo of the material layering of a handmade mattress made in a certain country. Firstly, regardless of whether the horsetail hair is the real hair on the horse's tail or the hair on the black horse's body, and whether the spring is a machine produced or non handmade spring, the material matching alone is very problematic. The latex is placed between the wool and the bubble small spring, and the bubble small spring is directly placed on the standard independent bag spring without any separation layer. There is no barrier or fixation between the material and the spring. The consequence of such a combination is insufficient support, which can lead to back pain and lower back pain after sleeping for a long time. The service life is also not long, and the material is very prone to oxidation. The spring cloth bag is often rubbed and easily damaged, causing the spring to be exposed. The exposed spring will rub and produce noise, and it can also puncture the mattress material and fabric layer.
The latex on top of the spring layer cannot provide a protective effect on the bottom support spring, while bubble small springs, due to their delicate support, are often placed inside the filling layer as filling materials to improve sleeping sensation, rather than directly placed on standard independent bag springs, resulting in softer support.
As people's demand for sleep quality continues to rise, handmade mattresses have gradually received widespread attention in the market.
Handmade mattresses, with their exquisite craftsmanship, excellent quality, and unique style, have become the preferred choice for those seeking quality sleep. Norrkoping handmade mattresses are a perfect combination of traditional craftsmanship and modern comfort, focusing on handmade custom mattresses. They are made from pure natural materials, without sponge, latex, or glue. Norrkoping mattresses have obtained multiple quality certifications, and the quality of the raw materials used has passed strict experimental tests, complying with national standards. They are 100% animal and plant fiber, pure and environmentally friendly, without pollution or odor, and free of any chemicals harmful to the human body. Norrkoping is a professional sleep system solution provider, offering high-end, luxurious, and personalized services globally with ultimate cost-effectiveness.
